October is once again upon us. While everything pumpkin is back, which I LOVE, I’m sure you’ve noticed all the pink that has suddenly taken over the internet and stores.
October is Breast Cancer Awareness month. It’s nice that a horrible cancer is being acknowledged. However, in this awesome capitalistic society we live in, the vultures circle and wait for this month to arrive.
I often tell people, “think before you pink”. What’s that mean? It means, with everyone jumping on the pink bandwagon, they do so more for increased sales and profits than they do for donations to cancer research and support of those who are fighting their battles with cancer.
I encourage everyone to look into the organizations and stores that have pink items for sale and promise to make donations if those items are purchased. Do they take in hundreds of thousands of dollars? Does 10% or more go to breast cancer victims and/or research? Or do they rely on pulling on heart stings to loosen purse strings in order to pad their pockets and give a very minimal amount.
I won’t name names, but check out some of the organizations sponsor walks to raise funds in the name of patients and research. See how much their CEOs are making. See what actual percentage are being donated versus how much is being paid to overhead costs. I’m sure if you haven’t done it already, you’ll be quite dismayed at the misappropriation of funds that occurs, based on the color pink, in the name of breast cancer.
For me, October isn’t the only day I think about breast cancer. It’s a thought that I live with daily. I will never forget what breast cancer has stolen from me. The hurt and pain it’s caused.
If you’re so inclined, please feel free to share this blog post so others may think before they choose to pink.
I invite you stop by the KathiCaresProgram page and follow the our progress in giving back to local cancer patients.